Events & Discussions – 2020

Digital Marketing: Social Media Strategy – July 15, 2020

Social media strategy was discussed Kate Holland, a digital content producer in WSU Vancouver’s department of Marketing and Communications at WSU Vancouver. She considered how to:

  • Develop an understanding of their market audience based on demographic data and social media usage across platforms.
  • Establish actionable and fluid goals within a dynamic social media plan.
  • Build a consistent and interactive public persona and brand across chosen social media platforms.

Holland is a WSU Vancouver alumna earned a Bachelor of Arts in Digital Technology and Culture. She possesses more than 10 years of experience in design, content creation and marketing. Holland has extensive experience managing and maintaining social media strategies and accounts; she is a positive, creative and resourceful individual who is passionate about finding meaningful ways to engage diverse audiences.

Review Kate’s slides and resource list.   Listen to her talk.

Read relevant articles “Social Media Strategy” and “Everyone Has a Social Media Strategy. What’s Yours?”

Digital Marketing: SEO – June 17, 2020

Industrial marketing experts Keith Gagnier and Michelle Havist of Pump Marketing Solutions provided deep knowledge of the ever-changing world of keeping your website current with search engine technology.

Review SEO slides.  Read about the event.

Succession Planning – May 20, 2020

Learn the great importance of preparing your organization for succession, transfer and exit. The rewards are large if begun many years in advance of retirement. The risks can be catastrophic is ignored or begun in the face of an emergency.  Smart Exit team Patrick Locke, project manager; Jeff Mays, independent insurance broker/consultant; Steve Rosvold, CFO.university founder and John Anderson share years of experience and stories of successful and unfortunate owner exits.

Review the Succession Planning Slides     Watch Succession Planning video playlist.

March and April 2020 Alliances and Discussions – Cancelled due to coronavirus.

Bridging the Generational Gap – February 19, 2020

Lisa Keohokalole Schauer, leads a team of facilitators, storytellers and strategic communicators at PointNorth Consulting.

Listen to “Bridging the Generational Gap”     Review Multi-Generational Slides

Listen to IMC Discussion with facilitator Jim Park, principal at Advanced Performance Associates.

Talent Mgt: Hiring & Retaining Awesome People – Jan. 15, 2020

Gabrielle (Gabi) Stonecypher, chief geek at Gorge HR gave the Alliance talk.  Diane Gibson of DMG Consultancy, lead discussion.

Listen to Talent Management: Hiring & Retaining Awesome People      Review Hiring & Retaining Slides

Listen to IMC Discussion facilitator Diane Gibson, DMG Consultancy.

IMC USA is the certifying body and professional association for management consultants and firms in the USA.

Questions? Contact Oregon & SW Washington chapter: John Anderson – John @ BeCauseBusiness.com

The IMC USA mission is to promote excellence and ethics in management consulting through certification, education, and professional resources. Get involved as a student, young professional or practicing professional consultant. IMC USA – Learn more.

Welcome to our Communities Page!

Our Commitment to Communities – We Stand for a Fair & Just Society: Be Cause Business Resources, Inc. stands for equal, non-discriminatory treatment and #BlackLivesMatter. We choose to live in a fair and just society. We declare it. We demand it. We end the pledge of allegiance “with liberty and justice for all.” Nothing more really needs to be said…. 

We will not tolerate racism, bigotry and hatred. We will identify it, measure it and if the opportunity arises, we will seek to heal, and re-solve it via education, dialog and professional process tools. It is an organizational development problem. We are in the organizational development business, and we’re experts at it. We stand with organizations like:

     Ben & Jerry’s     AirBnB     Processworks.edu

Organizations are living creatures which are born, mature, become old and then die. Like tribes, nations and civilizations, people invent them. People and all our creations are like art, not perfect, but evolving. At times, a stand must be taken to declare certain actions as unacceptable and inexcusable. We all make mistakes, many a day. Some mistakes are harmless, some are not. Intervention is required to protect the innocent from the inexcusable actions of people making grievous errors which must stop or be stopped.

Be Cause Business Resources is active in professional organizations. From membership, leadership, and speaking engagements, we believe in sharing the message of business optimization and Smart Exit™ and are committed to giving back to our communities whenever and wherever possible. Explore our associations in the links below and contact us if you need additional information about any of our connections.

Automatic Association of Transmission Rebuilders (ATRA)

The Automatic Transmission Rebuilders Association (ATRA) is the premier source for transmission repair information and transmission problem solving. They are the world’s largest trade organization of transmission rebuilders, transmission specialists and transmission part suppliers. Their mission is to provide you with the resources you need to keep your transmission running, or get it fixed quickly.

John Anderson has worked with ATRA extensively over the years, most recently writing a six-series article on Smart Exit™ for the trade magazine and facilitating a workshop at their annual trade show in Las Vegas, NV.

International Door Association NW Region

The International Door Association plays an important role in the process of quality creation and control by providing helpful programs and services to those who sell, install, and service the superb products produced by our industry’s exhaustive list of manufacturers. The Vision of the International Door Association is to ultimately attain a level of product and installation quality unmatched by any other industry. You can find the International Door Association here. John Anderson spoke for the NW region of the IDA about Smart Exit strategies for their business owner members.

Toastmasters International

Toastmasters International is a professional organization dedicated to developing leaders through training in public speaking. John Anderson has been active in the organization and has held a variety of roles and leadership positions. He achieved Distinguished Toastmaster and currently participates in the Longview Early Words group. If you would like to learn more about Early Words or Toastmasters in general, contact John at 360-200-5840.